IJESPORTS talks to Aaron Peskett (Fluuid)
Aaron has two roles within the esports industry. Firstly, he is the Esports Project Manager at Mindfuture World, a company working on marketing in the streaming and esports industries. Alongside this, Aaron works as the Chief Strategy Officer & co-owner at UK esports organisation Enclave, where he has involvement across a number of areas of esports from team operations to marketing and partnerships. In his capacity as Esports Project Manager at Mindfuture World, Aaron works with partners across the esports industry from organisations to endemic & non endemic brands, alongside working with and managing content creators on campaigns for Mindfuture World's marketing platform Fluuid. At Enclave, Aaron works alongside the CEO with a focus on everything of long-term strategic importance to the organisation. This can involve working on operational procedures, marketing & social media or directly with the League of Legends team.
Currently, Aaron is working on overseeing a brand refresh alongside Enclave's Graphic Design Manager in addition to working closely with the League of Legends Director on developing Enclave's League of Legends operations going into the 2021 season.