Measuring the social impact of smaller scale esport events: A Mixed Methods investigation

This study explores the societal impact of small-scale esports events. The data was collected in two esports events organized at the Hague university of applied sciences (THUAS) in different timeframes. A mixed methods approach, with a focus on inclusivity, social interaction, community participation, and social integration was used. Esports events can offer competitive experiences and foster a strong sense of community, as evidenced by the survey results showing that visitors think highly of the esports community. One of the key findings is the significant role esports events play in building social connections, followed by participants frequently highlighting the importance of interaction, underscoring how these events contribute to a sense of belonging and social cohesion. Furthermore, attendees praised the diversity of participants and the welcoming atmosphere even in competitive settings which provided networking opportunities. Many participants valued the events as a natural environment forming both social and professional connections, which stemmed from the organized yet relaxed atmosphere that encouraged meaningful conversations and the development of long-term relationships. Esport competitions are uniquely positioned to replicate and, in the future, surpass the societal benefits associated with traditional sports. By attracting diverse audiences and leveraging interactive technologies, esports appeal to younger generations and align with the shift toward immersive entertainment. Ultimately, esports events have the potential to enhance community involvement, encourage social interaction, and promote inclusivity, significantly benefiting to the general well-being of communities. These findings highlight the potential of esports to drive social cohesion and impact behaviors on both individual and collective levels.